Imagine you’re at a rally, listening to a speaker—I know that’s probably not too much of a stretch for most of us, but imagine that the speaker is especially compelling. She is making a hard pitch for everyone to join a new campaign. The campaign is calling for the eradication of a process that limits, constrains, and narrows the lives of almost everyone in the world. Left unchecked, this process diminishes our capacity, forces us into isolation, limits our choices, and eventually kills everyone it touches. The speaker backs up her claims with facts, figures and stories of people who have fallen victim. Her case is rock solid, and she’s got everyone ready to sign on.